This company is an extremely well-known consumer brand with a number of product ranges sold within grocery and home retail. They also have a commercial business selling products into a number of verticals and this is where they have an exciting opportunity for a Senior Marketing Manager.
The Role: This is a great role for someone with experience of managing a small team within a B2B organisation selling tangible products. Working across the mix, the Senior Marketing Manager will be responsible for lead generation supporting a national sales team. A strong focus on lead generation will be on digital channels.
- Product launches; understanding the technical elements, compliance and pricing of product and how to launch it to market including collateral production
- Sector development; work with sales team to understand what new sectors have been identified and what existing sector growth is available to then create targeted campaigns
- Integrated marketing campaigns; digital, advertising, social media, email marketing, direct mail and PR
- Digital lead generation – CRM, PPC, SEO, display
- Budget management
- Management of agencies
- Team management
- Strong focus on ROI
The Candidate: To be considered for this role, you will have worked in a B2B business where digital lead generation and support of a national sales team has been the main focus. Ideally from a product (not service) background, you will have multi-channel marketing experience and be a strong people manager. You must be able to demonstrate how your marketing activity has significantly increased lead generation and ultimately resulted in increased revenue. Verticals that this business operate in includes hospitality, food service, education and built environment so some experience of working in these would be beneficial.
This role offers a salary of £50,000 - £55,00 (neg) plus car allowance, pension, life assurance and discretionary bonus.
This Senior Marketing Manager role is commutable from High Wycombe, Maidenhead, Slough, Beaconsfield, Hemel Hempstead, Uxbridge, London
Would also suit Marketing Manager, Marketing Communications Manager, Product Marketing Manager, Customer Marketing Manager
Senior Marketing Manager, Uxbridge, £50,000 - £55,000 (neg) plus car allowance and benefits